Tag: #tableau

Tableau bi

Tableau is a business intelligence (BI) and analytics tool with heavy emphasis on data discovery and self-service. Tableau’s corporate slogan, “Answer questions as fast as you can think them,” highlights the company’s insistence on providing users with a quick way to solve problems. To do this, users analyze their data via interactive visual dashboards—which allow them to uncover patterns and deliver new insights. This marks a big change from the old days of IT-centric BI, when business users were required to submit reporting requests to their IT departments. A long, slow, highly technical process would then follow; the resulting reports … Lees verderTableau bi

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marketing intelligence analyst

Marketing intelligence determines the intelligence needed, collects it by searching the environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, like web analytics, business intelligence, call center and sales data, which often come separate reports, and put them into a single environment. In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers and trade publications. They must talk to various stakeholders like customers, distributors, and suppliers. … Lees verdermarketing intelligence analyst

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